We had an amazing start to 2021 with the first Virtual Shopify Meetup Portland as we welcomed Deb Mecca, CEO of Causeway 305.
Deb enlightened us on social commerce and shared all the different ways we can use social platforms to elevate our Shopify businesses.
I honestly had no idea all the apps and social platforms that are out there. Deb shared with us how companies like Dior and Ralph Lauren use Snapchat to essentially try on their products without leaving their home.
You’ll be relieved to know that you don’t have to be a big brand to use the tools Deb shares in the presentation and she focuses mostly on areas that are free.
Not to mention, I had no idea that TikTok’s fastest-growing audience is people over 30.
Clearly, there are missed opportunities here and I encourage you to watch the whole thing. Deb drops some amazing advice throughout but don’t leave too early or you’ll miss the Q&A at the end with our mic drop.