There really is a ticking time bomb on most Shopify and Squarespace stores. All e-commerce stores for that matter.
It’s a hot topic that comes up every few months and yet we still don’t have a viable solution.
I’m talking about web accessibility.
Web accessibility ensures there are no barriers that prevent people with disabilities from interacting with or accessing your website.
Many merchants say they can’t do anything to improve their website accessibility because the platform itself, themes, or apps they use aren’t accessible.
I call B.S.
YOU can decide this is important. Push back on your vendors and demand for change. Make accessible design elements. Take responsibility for how customers access your shop.
A new podcast I recorded with Kurt Elster of Ethercycle on web accessibility goes in-depth on what merchants get out of having an accessible website and quick tips you can do now to avoid an explosion in your face.
Tools referenced from the podcast and more:
Does my website have to be compliant with ADA (article)
SEO Tip: Create an accessible website with this checklist (article)
10 Things People With Disabilities Wish Online Retailers Knew (article)
WebAim’s WCAG 2 Checklist (resource)
WebAim Color Contrast Checker (resource)
Text on background image a11y check (resource)
Accessible Brand Colors (resource)
axe – Web Accessibility Testing Chrome Extension (tool)
Fable – User testing for accessibility (hire help)
If you’re concerned about basic accessibility issues on your Shopify or Squarespace website, you might consider buying my Website Rescues. I ensure basic accessibility fundamentals are included and clean up dozens of other problems that impact Shopify and Squarespace sites.