Last week I gave a lightning talk for HotJar. If you’ve never heard of a lightning talk, it’s supposed to be a quick five-minute presentation with five slides or less. You know, so the audience can avoid death by PowerPoint.
In the talk, I show you how our instinct is to design or build e-commerce stores for customers that act and behave as we do.
The customers you target, usually, they are just like you. And that’s natural because you understand them. I mean you. I mean them. You know what I mean.
Yet you could be losing revenue.
What if I told you that by not purposefully designing for inclusivity, you could be ignoring revenue?
What if I told you that designing for inclusivity could be small changes to your Shopify store that will directly impact conversions and the don’t have to cost a lot of money?
Ok, enough of the preamble. Just watch the video.
My Website Rescues is designed for exactly this purpose. I fix a few dozen conversion rate issues that plague Shopify stores.