With Google’s addition of FAQ Pages to the Rich Results program, you can now get more search enhancements for your Shopify store.
JSON-LD for SEO supports the FAQPage data type that drives those Rich Results. You’ll only need to add the FAQ questions and answers to your Shopify store in the special format below to have the app automatically create the structured data for you.
FAQs can be added to many different areas of Shopify:
- Blog Posts
Each item (e.g. product) will need its own set of data added for the FAQs you want to be displayed. Though each item can have multiple questions and answers.
Add required metafields
Before you start, make sure to review Google’s content guidelines for FAQ Pages. There’s nothing complex in there but your content needs to follow all of the guidelines or you won’t receive a Rich Result.
Using your metafield tool of choice, add the FAQ data to the Shopify object like this:
value is where you’d enter your question and answers. Use the pipe character (
| which is typically
shift\ on most keyboards) to separate the question and answer.
If you want to use multiple questions and answers, use two pipes to separate each question/answer set (
Example FAQ Page metafields
Here are some examples.
One question and answer:
What do you call cheese that isn't yours? | Nacho cheese
Two questions and answers:
What do you call cheese that isn't yours | Nacho Cheese || Why do bees hum? | Because they don't know the words.
The answers can even include some limited HTML per Google:
What is the meaning of life?| <a href="https://example.com">42</a>.
The following screenshot is using Metafields Guru app so you can see what this would look like.
Testing the FAQPage Schema
After these metafields have been created you can use Google’s Structured Data Tool to verify the data is correct.
It will take some time before Google updates their results to include your FAQ. As always, working on the rest of your Shopify store’s SEO can be beneficial, as a more optimized store can get Rich Results faster.
Here’s what an example of an FAQ Rich Result looks like. Notice that under the breadcrumbs and title, you’ll see some content that answers my query regarding 2.0 themes and review apps that work with JSON-LD for SEO.
There are also two commonly asked questions related to my query with accordion-style drop-down boxes to see the answer. Expanding the drop-down will show the answer directly in the search results.
Get more organic search traffic for your Shopify store
Increase organic SEO traffic through Google’s Rich Results. One click allows search engines and others to understand your store and products.