Mild-mannered designer by day…
I don’t actually think I’m a superhero. I mean, many people have this notion that superheroes have genetic mutations and have superpowers. Neither of which I have. Unless you count being a triplet as a genetic mutation 😉
A new easy way to have your search results attract more traffic
Recently Google updated the design of the search results on desktop.
The big difference is that they are now showing the favicons for each site (favicon = favorites icon).
You can see a few of them in the above search.
They let you add a bit of branding and color to the search results. Though I see a lot of Shopify stores missing favicons or using Shopify’s default favicon still.
To see what Google’s showing for you, just perform any search where your store will show up.
To add or change them, look in your theme. Specifically your theme customization and theme settings.
If your theme doesn’t support that, contact your theme developer and see if they can help you.
Though favicons don’t have anything to do with Rich Results they work similarly by making your results more attractive to searchers. They are definitely worth the few minutes of effort to setup if you don’t have it already. Even if Google later removes them or changes the design again.
And if you combine them with the Rich Results from JSON-LD for SEO you could get your search results looking really nice.
Like a sharp dress store.
JSON-LD for SEO
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.
Linking Llama
Link discontinued products to their best substitute. Keep discontinued products published on your website and continue to benefit from traffic to these pages.