My past experience in human resources has built a foundation in designing materials that are simple, clean and easy to read. Most people don’t understand premiums vs deductibles nor do they read employer handbooks cover to cover. I did (nerd alert!) because I liked being able to communicate topics that could be confusing, to more easily digestible content. When people don’t understand something, it causes friction.
Much of my experience comes from working with leadership teams in startups to build their employee experiences. Listening to employees and leadership to find middle ground where employees feel empowered and listened to and employers are able to grow their business.
Fast forward a few years, I’m now helping companies build websites and e-commerce stores that focus on removing friction from their customers experience.
I believe removing friction and focusing on experiences shape successful businesses. How someone feels, their excitement or aversion will define if they stay or go. Do they buy from you or someone else?
If you’re tired of trying to understand why customers aren’t purchasing from you, struggling with e-commcerce platforms that are complicated and take too much time to manage, or feel like your site could use a new set of eyes, it’s time we partner together.