Mild-mannered designer by day…
I don’t actually think I’m a superhero. I mean, many people have this notion that superheroes have genetic mutations and have superpowers. Neither of which I have. Unless you count being a triplet as a genetic mutation 😉
Full Video: Drive revenue and increase customer lifetime value with product protection - A Shopify Meetup Recap
“It’s not that your products are bad. It’s that we are all human.”
This quote from today’s Shopify meetup stuck with me. Offering product protection isn’t because you sell bad products. You offer product protection because life throws us curve balls and things happen.
Kids spill drinks on laptops.
The dog chews on the headphone cables.
Chloe Fisher from Clyde, also reminded me that product protection plans aren’t just for electronics. Jewelry, fitness equipment and auto parts are a few examples where protection plans could be a valuable cross-sell.
Shopify stores looking to increase average order value won’t want to miss this one.
Chloe was kind enough to talk about microservices as a whole and shared specific examples of what they can look like on your Shopify store.
JSON-LD for SEO
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.
Linking Llama
Link discontinued products to their best substitute. Keep discontinued products published on your website and continue to benefit from traffic to these pages.