Mild-mannered designer by day…
I don’t actually think I’m a superhero. I mean, many people have this notion that superheroes have genetic mutations and have superpowers. Neither of which I have. Unless you count being a triplet as a genetic mutation 😉
Structured data checklist for your Shopify SEO
When you dive into the world of structured data and Schema.org, there’s a lot to take in and it’s easy to become overwhelmed.
There are thousands of fields that Schema.org supports and Google only uses a few hundred of them. Structured data has applications outside of SEO which is why the majority of fields are ignored by search engines and don’t impact SEO.
Structured data doesn't come with magical pixie dust to help you rank better. It's more about taking the content you already have and matching it with pre-defined fields.
You want to provide enough structured data for search engines to understand the page without stuffing the ballot box.
Use this checklist to help you determine if the Product and Business structured data on your Shopify theme are good enough.
When evaluating your store, there are 2 essential questions to answer.
- Do you have all the structured data types?
- Is the structured data good enough?
At the bottom of the checklist, add up your points to calculate your total score. You'll know right away if your structured data needs help.
Don't want to asses your pages?
No worries!
Email me and I'd be happy to do a free structured data audit for your store.
Having ALL the possible fields Google uses, well that’s not as good as having the all the fields Google uses and the code is stable. Working with a trusted developer or app to provide the structured data is just as important.
Google makes regular updates to its structured data requirements. So it's important to have a trusted partner who is keeping up on this.
That's why thousands of Shopify stores trust JSON-LD for SEO.
JSON-LD for SEO
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.
Linking Llama
Link discontinued products to their best substitute. Keep discontinued products published on your website and continue to benefit from traffic to these pages.